For those who don’t know, Oculus is a technology company currently developing a virtual reality head-mounted display called the Rift. The company was acquired by Facebook in 2014 for $2B USD, and a consumer version of the Rift is due for launch in early 2016.
The company’s logo was recently changed, and the result is what I hope I’d come up with if I was responsible.
It’s as simple as they come, yet with a distinctive, appropriate idea — the stylised ‘o’ also working as a stylised headset.
The shape of the slider on the underside mimics the symbol
There’s a brief reveal video for the Oculus Rift embedded below.
Here’s the old Oculus logo lockup for comparison.
And the new.
The website and headset show both the symbol and the wordmark on their own, but in fairly close proximity, so placing the ‘o’ alongside ‘oculus’ seems unnecessary. I’m unsure where the lockup would be used.
Via Rick Banks.