Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
The oldest registered trademarks
1876
Hobo signs and symbols
The Guinness harp: a mark of Irish heritage and identity
1876
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
The Microsoft logo
2012
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
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From the archive
The origins of Red Bull
Christophe Szpajdel
Christophe Szpajdel
The “wheelchair” symbol gets an update
Accessible Icon Project, 2014
Famous logos drawn from memory
The Montblanc star
1913
Exxon by Loewy
Raymond Loewy, 1966
BBC logo evolution
Lambie-Nairn, 1997
Braun logo evolution
Wolfgang Schmittel, 1952
Tony’s Chocolonely
Armin Hofmann
Armin Hofmann
Adrian Frutiger logos, 60s–70s
Adrian Frutiger
The Atari logo: behind “the Fuji”
George Opperman, 1973
Fiji Airways logo
Makereta Matmosi, 2012
The work of Stefan Kanchev
Stefan Kanchev
A collection of identity style guides from around the world