In Paula Scher’s first online class, she walks students through her process of creating a liquid identity.
The Pentagram partner also shares a behind-the-scenes look at how some of her favourite “liquid identities” came to life (including Jazz at Lincoln Center, the Type Directors Club, and Microsoft Windows).
The class lasts 70 minutes, split into 10 lessons. Enrollment opens today.
Related, some choice quotes from a Paula Scher interview.