A brilliant ad campaign for Penguin, evolving the logo for different book categories.
Expertly crafted by Young & Rubicam, Malaysia.
Seen on Ads of the World. Via Ace Jet 170.
Penguin logo evolution, in the LDL archives
Penguin logo guidelines, on Penguin Books Australia
October 12, 2012
Love the “Fairy Tales” one!
Very creative, I can’t decide which one I like best!
Brilliant! So creative and incredibly detailed.
A bit of the Absolut vodka idea smuggled into it.