A brilliant ad campaign for Penguin, evolving the logo for different book categories.

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Expertly crafted by Young & Rubicam, Malaysia.

Seen on Ads of the World. Via Ace Jet 170.

Related:
Penguin logo evolution, in the LDL archives
Penguin logo guidelines, on Penguin Books Australia

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October 12, 2012

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