A brilliant ad campaign for Penguin, evolving the logo for different book categories.
Expertly crafted by Young & Rubicam, Malaysia.
Seen on Ads of the World. Via Ace Jet 170.
Related, the Penguin logo evolution.
October 12, 2012
Love the “Fairy Tales” one!
Very creative, I can’t decide which one I like best!
Brilliant! So creative and incredibly detailed.
A bit of the Absolut vodka idea smuggled into it.