Thomas Suess composed a sound logo from the wave obtained by the Hamburg skyline and its reflection in the water. The sound was later recorded by the Philharmoniker Hamburg orchestra.
The musical notes aren’t in direct correlation to the heights of the Hamburg bell towers, but instead the skyline determines the tempo.
You can listen to the logo in the video below.
Agency: kempertrautmann GmbH
Client: Philharmoniker Hamburg
Creative director: Marcell Francke, Patrick Matthiesen
Art director: Bruno Luglio
Thanks for the tip, Jorge Portugal.
Related: A short course in audio branding, on davidairey.com.