Origins and making of the Porsche crest

Ferdinand Porsche founded the car brand in 1931, with headquarters in Stuttgart. It is now owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE.

The Porsche crest first appeared in late 1952 in the centre of the 356 Pre-A’s steering wheel.

Porsche crest 356 steering wheelPhoto via

Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon.

Porsche crest origin

In 1952, Xaver Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a crest that symbolised the roots of the company. The design is still used today with just a few minor differences in detail.

Here’s an interesting short video showing how the Porsche bonnet badge / hood emblem is handmade.

Porsche crest tool

Porsche crest

Porsche logoThe current Porsche logo.

More details:
The original Porsche crest as a quality seal, on

The stories behind other car logos:
BMW, Skoda, Aston Martin, Mercedes-Benz, Mitsubishi.

6 responses

  1. Is it more accurate to call Xaver by the first name – Franz?!)

    There, under the link:
    During the war, Reimspiess was the chief designer in the center of tank construction at the Nibelungen plant in St. Valentine. Then in Porsche, he was responsible for the construction of the chassis of the Tiger tank (along which it is easy to distinguish between real tanks and film fakes).
    He is the author of the Volkswagen logo.

  2. I still dont know what the 6 antler looking things are on the top left and bottom right. Looks super weird.

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