“I made a logo for some [student] friends. I put a good 20 hours of work into it. [Their peers] voted it as the best logo in the class.
“The design is built off the generic name ‘aspen’ which gave me the idea to find a company who had the name “aspen” in their business so that I could try selling them an altered version of my original logo. One that fits the characteristics of their business.”
“Attempting to pitch a hypothetical logo to an existing business that happens to have the same name is like trying to sell a [tailored] suit you constructed on a mannequin.
“While it is possible and probably not exactly frowned upon for any considerations of professionalism, it entirely misses the point that a good logo is a precise expression of a specific business’ mission statement.”
More on stock logos.