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Nice idea by Ben Terrett, and reminiscent of one I’ve always liked, Pentagram‘s Curious Pictures logo (1993).

Curious Pictures logo

The idea mightn’t be new, but what is?

Skeptic Magazine logoSkeptic magazine cover, 1977, via Old Ads and Mags (thanks John).

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November 25, 2013

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Another great idea that has been well-used (probably over-used by now) is SE7EN. I think the first time I remember seeing it was for the 1959 Austin Se7en advert – the second time for the film… but now it’s just everywhere.

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