“In questioning your client about the reasons for a redesign, don’t forget your manners when sharing your impressions of the current brand identity — it might just be that the business owner designed it herself. Ask instead whether your client believes the current image is doing the company justice, and then focus on the positives of what you can bring to the table. Good designers are good salespeople, too.”

Table setting

Quoted from page 75 of Logo Design Love.


August 13, 2012


This is a really great tip!

I remember in college we were given an assignment to bring in an example of a poorly designed print ad which would be critiqued by the class. Needless to say, as young upstarts we completely tore those poor ads apart. The professor then pointed out that while some of our criticisms might have been valid we should keep in mind that we weren’t privy to knowing what might have been rejected, compromises that were made, and the ads may not have resonated with us but might hit home with the intended target market. That really stuck with me and I truly grew to understand what he meant when I began designing things for actual clients instead of class assignments.

I still slip occasionally but instead of being outright negative when discussing/critiquing work by others I try to understand what they were going for, highlight the good things, and offer ideas for improving the features that aren’t quite right. (If its just terrible then I keep my opinion to myself.)

Excellent point.

We (designers of all walks), should maintain at least a bit of professionalism. No matter how ‘edgy’ (yes, I hate that word, too) we want to present ourselves, a little bit of manners does go a long way.

I recently started following a design studio which piqued my interest. But after a week of their posts and updates consisting mostly of “The Daily Logo Fail” or “The 10 Worst blah blah blah…”, I was starting to wonder if they had anything positive to contribute. Don’t get me wrong, some things ARE laughably bad, and worth a good chuckle sometimes. But constant snarkiness is not getting you my respect or my attention, nor is it contributing to any sort of greater good.

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