Here’s a strange one from last century, created with string for French broadcaster Radiodiffusion-Télévision Française (RTF) so that, when filmed, it produced a shimmering effect that wasn’t possible with a 2D drawing.
Maybe the shimmering got lost in this old footage.
Not a good logo, but I like that craftsmanship.
Via Colossal.
For a logo with a similar handcrafted feel, the history of the MGM lions.
Posted . Updated .
More on how marks like this are made in Logo Design Love, third edition.
On logos, visual identities and creative resources. Every month or two.
No spam. Unsubscribe at any time. More about the newsletter
Jethro Seymour,
That is a very cool concept to have as a logo.
Not many resources to create a good logo in the past. Many old logos weren’t great at all. But the creativity was.