“We’ve been working with Austria’s largest telco company for the past year on a major relaunch of their brand. The result of a merger between the incumbent fixed line and mobile phone companies, the new brand focusses on convergent technologies. Saffron was most interested in the benefits that these technologies bring to customers. That’s why we created a visual identity that reflects the life of A1′s customers – vibrant and ever changing.”
Quoted from the Saffron blog.
Also covered on Brand New: A1, Flexible Enough?