“I enjoy making visual puns. I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost. It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”
— Jonathan Mak
Quoted from Creativity Online.
The poster design has been appearing in Shanghai.
Many of you will have already seen Jonathan’s adaption of the Apple logo — his tribute to the late Steve Jobs. It’s what prompted Ogilvy to contact him.
You might like the story of the Coca-Cola logo.