Microsoft, who in 2011 paid $8.5bn for Skype, has been blocked from registering a trademark in Europe for Skype’s name and logo.

In response to a complaint from Rupert Murdoch’s Sky, judges at the General Court of the European Union said about Skype:

“Conceptually, the figurative element conveys no concept, except perhaps that of a cloud.

“[That] would further increase the likelihood of the element ‘Sky’ being recognised within the word element ‘Skype’, for clouds are to be found ‘in the sky’ and thus may readily be associated with the word ‘sky’.”

It reads like something straight out of Design Jargon Bullshit.

Unsurprisingly, Microsoft intends to appeal against the decision.

More on the BBC: Court says Skype’s name is too similar to Sky’s.


May 6, 2015


Oh brother. I feel like “a bit of a reach” doesn’t describe the judgment. It makes we wonder if Murdoch is trying to pick a fight for a check from Microsoft.

As much as sometimes I get why people need to separate themselves I actually feel bad for Microsoft. All the people that want them to stop their brands are always far from the any way of confusion. This is no different who in their right mind would confuse the two? This is similar to them having to change their metro branding of visual language to something else when yet again no one would confuse the two. Or when skydrive had to be turned into the less pleasing onedrive because some other company was scared their brands would be mistakened. Who in their right mind would confuse any of these companies with Microsoft they are never even the same product or industry. I don’t get who are these people who are getting the companies confused they would need the exact same name and industry. Most of the time these companies don’t even have the same name. I am no expert but I would think it is very difficult to confuse something unless they share the same name or branding which from all the companies who have made Microsoft change their names none of which had a similar brand. The worst part about all of this is the names Microsoft ends up having to use like modern design language or onedrive. We get those wonderful new names thanks to these ridiculous companies.

Surely this is crazy. Everyone knows they are 2 distinct companies and recognises and understands the two brands. We’re in very serious waters if we’re going to let this level of similarity stifle any creativity or brand creation…

This is a typical approach from people like Rupert Murdoch. SKY is trying to get coverage through court cases as Microsoft always makes good copy.

If you google “SKY Logo” you will soon find out that the logo for Sky Vegetables even includes a cloud, Tata Sky from India, Sky Go Web Application, Sky Airline from Chile, SkyEurope Airlines, a low-cost airline from Slovakia and the list goes on.

In the end the lawyers make the money and eventually the consumers will need to foot the bill.

If the Skype logo had a kerning mistake between ‘Sky’ and ‘pe’, I would understand. But that’s not the case, the letters are so close together no one would actually recognise ‘sky’ separately. Sky is just pulling some PR stunts here. NONSENSE I say!

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