Microsoft, who in 2011 paid $8.5bn for Skype, has been blocked from registering a trademark in Europe for Skype’s name and logo.
In response to a complaint from Rupert Murdoch’s Sky, judges at the General Court of the European Union said about Skype:
“Conceptually, the figurative element conveys no concept, except perhaps that of a cloud.
“[That] would further increase the likelihood of the element ‘Sky’ being recognised within the word element ‘Skype’, for clouds are to be found ‘in the sky’ and thus may readily be associated with the word ‘sky’.”
It reads like something straight out of Design Jargon Bullshit.
Unsurprisingly, Microsoft intends to appeal against the decision.
More on the BBC: Court says Skype’s name is too similar to Sky’s.