In 1963, the State Mutual Life Insurance Company of Worcester Massachusetts used The Smile badge as a part of a promotional campaign (pictured below).

Smiley face Harvey Ball

According to Wikipedia, the logo was originally designed by Harvey Ball, but that’s not the only attribution in circulation (read more on The Logo Factor and

Smiley logoSmiley badge image via the British Museum

Smiley badgesPhoto credit: JammyJoker

“We adopted the logo. It represented what we were about: peace, love, unity, and happiness.”
— Danny Rampling

Brings back some memories.


I’m loving this. Especially the fact that the smiley logo was used for contrasting purposes.

I remember watching ‘How HipHop Changed the World’ last year, also with Idris Elba presenting. That was also a very cool documentary that really opened my eyes to the influences. I loved it. Plus, Idris is one of my favourite actors.

As far as brands go, smiley face reminds me of the old Labatt Blue ads “Blue smiles along with you”. Also the old Blue bottle caps with the smiley face logo or sayings on the caps that mentioned ‘smile’ on them.

Share a thought