The smiley face was the symbol for the acid house generation.
Smiley badge image via the British Museum
“Originally designed in 1964 as a logo for an insurance company, the smiley face was hijacked briefly by American counter culture in the 70s, before crashing back into popular consciousness with acid house in the late 80s.”
— IDRIS ELBA
Quoted from Channel 4’s How Clubbing Changed the World.
Photo credit: JammyJoker
“We adopted the logo. It represented what we were about: peace, love, unity, and happiness.”
— DANNY RAMPLING
Brings back some memories.
The full documentary is available to watch on YouTube (link removed in May 2014, no longer available, sorry).