Amazon, designed by Turner Duckworth, 2000
Argos, designed by The Brand Union, 2010
Cider by Kronleins, designed by Amore
Dusseldorf, designed by BBDO
Kraft Foods (previous)
LG, 1995
Osaka Welfare Pension Hospital Breast Team, designed by Shinnoske Design
Peel District School Board, designed by Hambly & Woolley, 2005
SMILE Organization, designed by Altaf Sharif
I can’t remember any others, except for the one smile that rules them all.
Comments
Not the latest Kraft logo. ;)
Not forgetting iD magazine.
A couple I can think of…
http://www.smile.co.uk
http://wowmoscow.net
Hi there, here’s another one – it’s a Slovenian online retailer Mimovrste: http://www.mimovrste.com. Right now they are celebrating 10 years of business, so that’s why the number 10 is highlighted in the logo.
Here’s the logo without the 10: http://btcdata.blob.core.windows.net/store-logotip/49a064a6-5718-449b-ab78-aea60399d754
There is one more: http://www.sunrise.ch
A famous swiss telecommunication provider :-)
You guys should check out http://www.flanco.ro/ Vs. Amazon.
Beat that!
Not famous yet but that clever (consumer-credit at a 0% rate, who doesn’t want that) startup will probably be soon: http://www.credeez.com/
I liked the idea of leverage/help/elevation incorporated in the smile.
http://www.edwartainments.com/
Our icon is a smiley face but quite by accident. It’s the FF from our name frostfire. The icon is also, by another accident, almost identical to a 100 year old cattle brand from Nevada in the US.
http://www.wearefrostfire.com/wp-content/themes/wearefrostfire/img/frostfireicon.png
The one came to my mind just now:
http://www.ebay.com/itm/Thailand-DTAC-Happy-Online-SIM-REFILL-TOP-UP-CARD-100-Baht-/221121949109
mobile phone tariff in Thailand, DTAC company
Goodwill’s smiling ‘G’ from the 1960s
http://www.goodwill.org/
The smile on the amazon logo is nice, but the fact that it also works as an arrows connecting “a to z” —as in “we sell everything from a to z”— is what does it for me. Very clever!
Don’t forget the Heineken logo. Very subtle, but the e’s do smile intentionally:
http://www.levensmiddelenkrant.nl/uploads/foto/heineken_logo.jpg
Our site language is Norwegian, the company name is English, while the logo symbol is universal:
http://www.enjoydesign.no
Fun to view!
They made me smile!!
http://3.bp.blogspot.com/_UZImdYAiry8/SiDxVDDccgI/AAAAAAAARMc/44MtAeaaF2g/s400/mac_smile_icon.jpg
http://4.bp.blogspot.com/-x1NVpd5RJs4/TzKhDEX5KbI/AAAAAAAABPo/wlyNIcYL0s0/s1600/logo-hasbro.jpg
The “Thomson Logo” makes even more sense if look at the umbrella brand name “TUI” (www-tui-com).
Any creatives in Clerkenwell may recogonise:
http://www.thefirstpint.co.uk/wp-content/uploads/2010/02/ex-market-300×225.jpg
I don’t see that as a smile in the Pepsi logo. Frankly, I continue to be baffled by the Pepsi logo. Just bad.
Hasbro’s logo is very happy…
http://www.tfw2005.com/transformers-news/attach/4/4/1/8/2/hasbro-logo_1323109869.jpg
Hey David, awesome post – very fun :) My all time favourite smile logo, which I don’t think has been listed in the comments is the Gu Puds logo:
http://www.gupuds.com/
What about the good old Apple icons:
http://toastytech.com/guis/mac755boot.gif
and
http://toastytech.com/guis/mac11boot.gif
and here’s another one, from Israel:
http://upload.wikimedia.org/wikipedia/he/2/2c/DiscountBankLogo.png
What about Smile! Makers of software for te Mac:
http://smilesoftware.com/
#46 Redfern brand identity guidelines (PDF) in you list of Brand identity style guides from around the world, Nov. 13, refer to their logo as a smile in the download file.
http://www.belighted.com ! ;-)
don’t think I saw hasbro up there…
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQJgi1shrOuGwywUceXdxXtpUyqrI8MkdBElSxkFkuqQ65LYT4J
Great shout, Jamie. If you haven’t read it, this story about the presentation of the Gu brand identity is brilliant.
http://davetrott.campaignlive.co.uk/2010/11/23/the-train-is-leaving-the-station/
Thanks to everyone for the comments/suggestions.
The Totalmart logo http://revision.ru/work/69682/
Also Jetair has a smile in the logo.
A smile and a wink, resembling the great time you’re having on vacation.
The internet provider Astound practically copied Amazon.
http://www.astound.net/
In Poland, Thomson Holidays is known under the name ‘TUI’ Travel Agency, so these are just the letters, that you can get from the pictogram.
The A in SAP also smiles.
Another, for DeNA:
http://brandingsource.blogspot.co.uk/2013/01/new-logo-dena.html
Hi here is a smiley logo that I made for the Teatro Real (Royal Theatre) in Córdoba, Argentina in 2008.
https://dl.dropbox.com/u/7849601/teatro-real-jp-bellini.png
Excellent website. Saludos desde Argentina!
Thanks for the love! =)
Also, it was designed by http://www.altafsharif.com for those who want to know.
I’ve updated your logo with Altaf’s name, thanks.
The Thompson is actually TUI (www.tui.com) and the logo made of those letters. Smiles are more or less a decease in design. A sickness of the 90s to 00s. Even some banks were smiling in Germany before the crisis …
One of the better ones is the World Economic Forum
http://www.weforum.org
Also check out the Crayola packaging and the implied face on Cheerios boxes. Interestingly, the Cheerios face seems to be winking, with the smile to the closed-eye side. Perhaps intentionally?
There’s always ours of course ;)
http://www.colourbox.info/2912/new-logo-design-for-swansea-based-colourbox/
The smile was voted in! Yey.
Take a peek at the Heineken logo – the e’s have been rotated slightly so that they smile.
Mimovrste.com was already mentioned up in the comments, I just wanted to add how witty the idea is, because their name is Mimo vrste, aka Cut the line, and of course if you don’t need to wait in line, you are happy and smiling. So the logo goes together with the name of the company and is so an added value.
Center-America juice brand.
http://www.liv-smart.com
I like your collection of smiling logos. You might want to add FoodieCard to the list as well: http://www.ebaqdesign.com/works/foodiecard/
Mimovrste has a really great smile logo.
This list wouldn’t be complete without including this logo https://designmodo.com/