Sonos logo

Created by Bruce Mau Design, the portfolio page unsurprisingly doesn’t mention the effect — it’s a subtle bonus, not the main idea — but I doubt the illusion went unnoticed on during development.

Update: It was spotted about halfway through the process.

It didn’t half generate some brand attention (on Gizmodo, The Verge, Quartz, Business Insider, The Drum, Yahoo, 9GAG, and plenty more).

Sonos signage mockupTradeshow booth mockup.

Sonos logo

More identity imagery on the Bruce Mau website.


I like when logos go that extra mile with little design accents like this. I wonder if this effect was intentional. It sort of reminds me of those motion poster that movie studios sometimes creates.

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