The Storage Deluxe logo’s a bit suggestive, isn’t it?

Storage Deluxe logo
Image found here

Storage Deluxe logo

Reminiscent of Justin Timberlake’s work in the vid embedded below.

Via LowFat Graphics.

Along similar lines: Is your logo design phallic?


April 25, 2011


This is great, as soon as I saw the thumbnail I immediately thought dick in a box. Great way to start the morning.

I live in New York where I see this logo all the time. It’s a fantastic and superbly designed logo, it makes me smile in an otherwise very drab environment. I also store myself with these guys, so I guess it works.

Hahahahaha… i showed this at the office, even the boss couldnt stop laughing for hours… made our day and went home earlier…

Storage Deluxe may have sold for $580m, but as far as logos go, it is completely uninspired, highly suggestive even before “Dick in a Box” with its phallic human form holding a container in front of its genital area. The garish color scheme slaps every area it is present in the face. As far as fitting in with a community it is rude at best (like Bed-Stuy where I live that has the most landmarked buildings in Brooklyn). It uses cheap tactics such as complimentary color schemes that are fixtures in the competitive 99ยข store market. They may be laughing all the way to the bank, but we are the ones left with these monstrosities in our neighborhood. Cheap, trashy, gimmicky monstrocities. Maybe if they would have had a little class they could have sold for more.

And Tom, before you ask, I worked in storage for nearly ten years, helping to sell properties of up to $20m individually.

So you sell Storage and you are an expert on design – I don’t think so. And even worse your math skills suck balls. If you sold your facilities for 20 mil each, that is substantially lower than the “Dick in a Box” got for theirs 26 mil – give or take a mil. Sounds like you are just a disgruntled out of work former storage front counter guy to me – HAHAHAHAHAHA! Now stop criticizing stuff you no class, cheap, trashy don’t know anything about anything and get back to flipping burgers.

I didn’t say I out sold Storage Deluxe. I am just saying that I was in the business above the “counter person” level. And I left the industry because we sold all of our facilities to Extra Space (which I was generously compensated, which is why I have great math). We were in fact the only company in the area that actually built our facilities from the ground up.

And look at what Storage Deluxe is doing on Atlantic Ave at the moment: they sell off their properties to Cubesmart (formerly U Store It) and Cubesmart doesn’t change that tacky color scheme. Meanwhile, Storage Deluxe rehabs another large building two blocks down with yet another nasty looking overhaul. Then, making matters worse, up Atlantic they have their eyes on another beautiful example of great brick work and they will convert that as well. So now, within a span of six or so blocks, Storage Deluxe is turning Atlantic Avenue into a gaudy color eye sore.

They are doing the same in the Gowanus by converting the old Jewish Press building into a big nasty orange and blue box.

Oh well.

Oh, and I am pretty good with design. After my storage career came to an end, I went back to my former life as a freelance artist. For the past three years I have been designing miniature golf holes for Figment and I also work in a children’s museum for the arts where I help kids make art projects all day. This fall, for the holiday season I will be going back to my original trade as a visual display artist on Madison Ave.

Hey Bicycle 13,
It’s so much easier to just sit back and criticize other people’s creations. This movie is stupid. That couple’s kids are brats. That other couple’s relationship is a mess. That rich guy is shallow. This restaurant sucks. This Internet commenter is an asshole. I’d better leave another comment to show him. See, I created something.

Oh, wait, did I forget to mention that part? Yeah, whatever you try to build or create — be it a poem, or a new skill, or a new relationship or a miniature golf course — you will find yourself immediately surrounded by non-creators who trash it. Maybe not to your face, but they’ll do it. So, before you trash someone else work on the internet again, think first.
Oh well, Tom

There are really bad designs and ideas out there. Some of them offensive to general, everyday aesthetic norms. What you describe is a world without taste or discerning eye. Without it, folks will think KFC is as good as Le Cirque. I will post a picture somehow of what Atlantic Ave looks like with two gaudy blue and orange cubes with a former blue and orange cube sitting right in between them. I have to look at this crap. You don’t. Before you blindly support something that is the farthest away from eye-pleasing in a neighborhood that has the most landmarked buildings in all of Brooklyn, think first.

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