Logo Design Love

Monograms

Stravinsky Festival Trust

The Stravinsky Festival Trust, sponsored by Arthur Andersen & Co, held regular concerts of the composer’s works.

Stravinksy Festival Trust logo

Browsing through the Alan Fletcher archive, compiled by his daughter Raffaella, one of the logos that stands out is this elegant monogram for the Stravinsky Festival Trust.

The symbol, the initial of the composers name, was derived from the ambiguous visual relationship between a musical treble clef and a classical calligraphic letter.

Designed by Alan Fletcher in 1979.

Another Fletcher mark in the archives: Islamic Solidarity.

More on how marks like this are made in Logo Design Love, third edition.

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