VIBE shows us just how many Virgin sub-brands exist, and how different the logos appear.
Some of these look tacky, but it’s a good reminder that your logo isn’t your brand. A small part of it, sure, and an important identifier nonetheless, but there’s much more to a company than visuals.
The handwritten Virgin mark, white on red, or vice versa, is undoubtedly one of the most recognisable logos in the world, but it’s Branson who’s the force behind the empire.
Even more Virgin logos on VIBE (broken link removed, 2014).