During a conversation at a barbeque with family friend Dr Peter Buck, Peter suggested that Fred open a submarine sandwich shop — having seen a sandwich shop in his hometown become hugely successful. Peter lent Fred $1,000, forming a partnership that saw Pete’s Super Submarines open in August 1965.
The duo opened their second shop a year later and realised that visibility would be key to the success of the business — the third shop was in a highly visible spot and still serves sandwiches today. The name was shortened to Pete’s Subway and the familiar yellow logo was introduced.
Then in 1968, “Pete’s” was dropped altogether and the brand became Subway.
Franchising was the next step in the business plan, and in 1974 the first Subway franchise opened in Connecticut.
The first Subway logo was used with slight changes until 2002, when the logo most people are familiar with was introduced, shown below, in use from 2002-2016.
A single colour variation was introduced in 2015.
Then in 2016, with somewhat of a return to the original look, the Subway logo lost the italics and found more curves.
Today, Subway employs 450,000 people across 44,000 outlets in 111 countries. According to Forbes, Peter Buck has amassed a fortune of $3.6 billion. Fred DeLuca died at the age of 67 in 2015, with a net worth of $3.5 billion.
The new logo began rollout across all Subway locations in early 2017.