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#articles
A few things #3
How LO can you GO?
“The Logo Remains Supreme”
Design with personality, culture, and history
Logo warehouses, crowdsourcing, and a lack of understanding
Sell what Google can’t optimise
Lessons for next time: Where Gap went wrong
The designer and the tech guy
Beyond the portfolio: why being a great designer isn’t enough
Facing your toughest design client
The art of interviewing your client
The folly of logo design SEO
What they don’t teach you about identity design in design schools
The Identity Recession
How effective are the Tate logos?
