The second in a series of signposts, here I offer a little added exposure to those designers who also love logo design.
Walmart’s new brand identity unveiled
“So with no reasoning or no explanation of what the new star burst stands for, or why the decision to change to a single word, all we have to go by is the logo that replaces the 16-year-old sans serif that was as thick and heavy as the beige boxes it adorned for so long.”
From Armin, at Brand New.
Michael Bierut on the Enron logo
The smartest logo in the room offers an insight into the Enron logo.
“The value of a corporate identity is supposed to be hard to calculate, but in the denouement of its meltdown, the Enron logo proved far from worthless. In fact, at least one version of it — the three-dimensional, LED-illuminated, rotating sign from Enron’s corporate lobby known as the “Disco E” — cost exactly $33,000. That’s how much it went for at a liquidation auction in December 2002, sold for an unknown purpose to a mysterious stranger in a gray Ferrari who, ironically, has never been identified.”
Logos of countries around the world
Countries by their logos, from Cidade dos Logos. More of a showcase than talking, but it’s interesting to see these country logos shown side-by-side. Some good, some bad.
Hicks Design logo explanation
Jon Hicks, of hicksdesign, details what he wanted to achieve with his logo design, defending his work in the process (a couple of years old, but a great read, with a small sample of sketches).
Collection of bank logos
This gallery of bank logos provides inspiration for those commissioned to design for financial institutions. More images than talking, but interesting nonetheless.
The Pelikan logo stands the test of time
“There is something very pure about logos which stand the test of time and don’t bow to fashion. To my mind though, the 1957 logo is the most striking. The geometric pelican, the deep orange and black palette and the blackest fountain pen ink on the market.”
From JayPeg, at things to look at.