Named after inventor and engineer Nikola Tesla (1856-1943), the company’s CEO Elon Musk has just published his intriguing Master Plan, Part Deux, where, among other things, the self-driving capabilities the car brand is working toward will allow owners to…
“…add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.”
According to TechCrunch, Elon Musk expects a total of 6 billion miles of test-driving will be needed before fully autonomous cars are a reality. And right now, fleet learning is happening at 3 million miles per day.
The portfolio of New Jersey-based RO Studio shows the following version of the logo where the symbol and wordmark are placed within a shield.
The design has since changed, with the shield all but disappearing for a simpler look (it’s still partially visible on the front of the car).
Tesla Store LA, photo by Misha Bruk / MBH Architects.
Via Motor Trend
Via Gas 2.
Via Motor Trend.
Tesla Model S, via tesla.com.
Elon Musk tweeted after being asked about the logo, “Similar to SpaceX, the T is like a cross section of an electric motor, just as the X is like a rocket trajectory.”