“The logo is an identifier but it’s also something that stands-in for who you are.”
— Steven Heller

Related:
An interview with Sagi Haviv, on logodesignlove.com
Gerard Huerta on creative block, on davidairey.com

Via @TheLogoFactory.

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July 13, 2012

Comments

Superb short video! Somehow the video itself is what a logo does – expressing the brand message in the simplest form possible without loosing the message.

re: chris–yes, thank you. was thinking the same thing. they went with something too safe. loved some of the ones that had the bend in the “B.”

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