“TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.”
The identity was created in 2012 by Singapore-based Bravo Company, a design studio founded by Edwin Tan and Janice Teo.
The work’s a great example of how a simple-looking symbol can form part of a much stronger visual identity, and why there’s a lot more value in logos when viewed as part of the bigger picture. The symbol’s based on the Chinese character Rén, meaning “people.”
Bravo created a series of icons with the symbol for their client’s various causes.
The namecard creates its own chain reaction. You can pass it on to three other people.