“TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.”

The identity was created in 2012 by Singapore-based Bravo Company, a design studio founded by Edwin Tan and Janice Teo.

The work’s a great example of how a simple-looking symbol can form part of a much stronger visual identity, and why there’s a lot more value in logos when viewed as part of the bigger picture. The symbol’s based on the Chinese character Rén, meaning “people.”

The Chain Reaction Project logo

Bravo created a series of icons with the symbol for their client’s various causes.

The Chain Reaction Project icons

The Chain Reaction Project posters

The Chain Reaction Project posters

The Chain Reaction Project jersey

The Chain Reaction Project stationery

The Chain Reaction Project card

The namecard creates its own chain reaction. You can pass it on to three other people.

The Chain Reaction Project card

The Chain Reaction Project card

The Chain Reaction Project notebook

The Chain Reaction Project notebook

The Chain Reaction Project identity

More from Bravo Company, and The Chain Reaction Project website.

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January 16, 2014

Comments

This is a great example of how a seemingly simple idea has very deep roots. I really love the concept and it’s various applications. Really great stuff. Thanks for posting this.

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