Obviously we still have choices, but ultimately our money goes to the same few places.
You could take things a step further by looking into Blackrock and Vanguard — prominent shareholders in the brands that surround us.
It reminded me of a video showing snippets of the late George Carlin talking war and politics. Skip to 2:55 where he begins talking about choice.
“There used to be seven oil companies. There are now three. It will soon be two. The things that matter in this country have been reduced in choice. There are two political parties. There are a handful of insurance companies. There are six or seven information firms. But if you want a bagel there are 23 flavours. You have the illusion of choice.”