A documentary-come-horror film about the scariest corporate symbol in history: the 1964 Screen Gems logo, aka “the S from Hell.” Featuring interviews with survivors still traumatized from viewing the logo after shows like Bewitched or The Monkees. Animation, found footage, and reenactments bring their stories to life.
Written and directed by Rodney Ascher.
Screen Gems was founded in 1939 as a division of Columbia Pictures, but it wasn’t until 1964 when the logo was updated and given an accompanying melody composed by Eric Siday.
“I remember running away from it and hiding behind the couch.”
Comments
OMG! Who knew I was suppressing this childhood memory! Bewitched and Monkees my favs as a kid!
Interestingly, I can just about make out 3 6’s between the two shapes and the negative space they create. Just sayin.
You know I wasn’t sure if this was a joke or not until about halfway through. Funny stuff :)
~J
Yep.. Bob is right there are 3 6’s… I wonder it’s mentioned in the documentary.
Anyway I guess this will be very very amusing :D
definitely, has an evil eyeness to it!
thx, G.
I see two rolls of paper… :-J
Lol, now check here the red version of the logo, at the first seconds of this movie: http://www.youtube.com/watch?v=9dc5iiT0f1s
Warning: if you still get scared by the logo, then don’t watch it.
Does anyone know who designed the logo? Having trouble finding on the innertoobs.
Oh, and for the record, I think it never scared me because I never saw it in color. We didn’t own a color TV until 1969!
Unfortunately not, Garrick. I’ll post another comment if I find out.
All people of a certain age- say 40 or older- had a TV logo that scared the crap out of them- The Paramount ‘closet killer’ from the late 60s, the Viacom ‘Big V’, the old PBS logo from the 70s (that was a creepy Moog as well).
Personally the S from hell I thought was kind of cool.
The absolute SCARIEST though? Not a TV logo but those old Emergency Broadcast System tests- especially with those big stark red and blue ‘CD’ symbols followed by the infamous tone. Now THAT was my nightmare fuel.
Actually, when the National Weather Service breaks in with that lower tone 1/2 second aeroplane like thrum, followed by three seconds of almost howling up buzz that cords up then back down to the (slightly) lower pitch for one second, it’s meant as a warning — bad weather on the way. It’s only played by my local NPR Station as an attention-getter. I think there’s something very similar going on sound-wise in the 60’s Night of Living Dead? Maybe, but brrrghhh, chilling in summertime.