“The seeds of this book were sown in a special issue of Creative Review magazine, in which my colleagues and I attempted to tell the stories behind the creation of some of the world’s best-known logos.
“As with the issue, this book is also a group of favourites, rather than an attempt at a definitive ‘best ever’ list. The logos are not ranked in any order; while they have each vied for attention in the real world, they are not in competition here.”
All 29 logos featured within the book
Initial sketches for the Deutsche Bank symbol
300 colour illustrations
280 x 216 mm