Written by Mark Sinclair of Creative Review, and published by Laurence King, TM is a new hardcover that gives an intriguing insight into many classic marks.
“The seeds of this book were sown in a special issue of Creative Review magazine, in which my colleagues and I attempted to tell the stories behind the creation of some of the world’s best-known logos.
“As with the issue, this book is also a group of favourites, rather than an attempt at a definitive ‘best ever’ list. The logos are not ranked in any order; while they have each vied for attention in the real world, they are not in competition here.”
All 29 logos featured within the book
Initial sketches for the Deutsche Bank symbol