Logo Design Love

TM

The Untold Stories Behind 29 Classic Logos.

TM Classic Logos, Mark Sinclair

Written by Mark Sinclair of Creative Review, and published by Laurence King, TM is a new hardcover that gives an intriguing insight into many classic marks.

“The seeds of this book were sown in a special issue of Creative Review magazine, in which my colleagues and I attempted to tell the stories behind the creation of some of the world’s best-known logos.

“As with the issue, this book is also a group of favourites, rather than an attempt at a definitive ‘best ever’ list. The logos are not ranked in any order; while they have each vied for attention in the real world, they are not in competition here.”

TM, the untold stories behind 29 classic logos
All 29 logos featured within the book
TM, the untold stories behind 29 classic logos
Initial sketches for the Deutsche Bank symbol
TM, the untold stories behind 29 classic logos

There’s 30% off through Laurence King with the LOGOLOVE30 code at checkout. Or pick up a copy on Amazon.com/Amazon.co.uk.

Learn how enduring logos are made in Logo Design Love, third edition.

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3 comments

Roberto Garcia Balza,

Desde cuando el logo de Perú es un clásico?? Cual es el criterio??

Reply

Roberto Garcia Balza,

Aparte de su discutible calidad.

Reply

Eduardo Martínez,

I agree with Roberto, if there’s not a single attempt at competition why tag them as “classic logos”?

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