Unilever appointed Wolff Olins to help create a new brand identity for the company, with the intention of clearly expressing it’s “vitality mission.”
“The logo consists of twenty five icons intricately woven together to form a U, replacing the old logo that had been used since 1970. Working with creative director Lee Coomber, we used a fluid creative process whereby we thought about how and what Unilever does, whilst drawing icons and the U simultaneously.”
— Miles Newlyn
Unilever icons explained
Explanatory images courtesy of Unilever.