“Unilever, the Anglo Dutch company with a portfolio of well-known brands within nutrition, hygiene, and personal care. They appointed Wolff Olins to help create a new brand for the company, clearly expressing it’s vitality mission.
“The logo consists of twenty five icons intricately woven together to form a U, replacing the old logo that had been used since 1970. Working with creative director Lee Coomber, we used a fluid creative process whereby we thought about how and what Unilever does, whilst drawing icons and the U simultaneously.”
— Miles Newlyn
From newlyn.com (broken link removed, 2015).
Unilever icons explained
Images from Unilever