The work of London-based venturethree caught my eye today. Not for their brand identity design in particular, but for the complete packages they produce, including TV, print media, point-of-sale.

three green

hmv storefront

London rebrand concept

They put together a concept for the recent London rebrand call but my vote’s for the use of the London Underground roundel.

London rebrand concept

Parc 1 identity design

“The new look and feel is built around the contours created as Parc.1 grows out of the earth — reflecting the distinctive landscapes of Korean terraced hillsides.”

Karoui&Karoui logo design

Sky logo design

En+ logo design

They’re currently looking for a brand strategist and a motion graphics designer, in case you fit the bill and are looking for a job.

venturethree. The self-confessed “most exciting brand strategy and design team in the world”.

Thanks for the tip, Blair.

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September 15, 2009


Oh, the blocks are great. It’s interesting how such an abstraction of “London” is recognizable immediately. The eye looks for associations. The 2nd and 2nd to last “O” are part of London identity to my US eyes…

I think I’m tickled by the clever factor, and not really the appropriateness of this solution to the problem. My kids currently have their blocks out on the floor, too.

I think I also had in mind (I can’t remember where I just saw it!!) the words LONDON stacked on eachother, with the lower LONDON and the Os dropped down lower like tires to create a double-decker bus, and thought of this as another clever take. “London”, as type, is really ideal to play with. Very symmetrical in either upper or lower case and no descenders getting in your way…

Regardless, I’d pick the roundel in a split second. Timeless design elements, iconic, clear as all get out. That’s a winning formula…

I saw that too, Douglas.

It’s clever, but I’ll always read “London London”.

The city name is a good one for stacking, though, perhaps with LON on top of DON. Reminds me of the design for Barneys New York.

This is going to sound strange, but I have a hard time discerning what Venture Three actually does. Even after browsing the work on their website, I don’t know if they create identities, industrial design, one-off media kits or what.

Cumulatively, the portfolio seems random and ho-hum. Professional, yes. Tight, yes. But a little too bland to pique my interest.

On the Barney’s logo, I would say that the kerning is noticeably off, especially between some of the letter combos in “YORK.” Maybe it’s just me.

@Nate: The normal individual kerning relationship has been set aside to create / accomodate the vertical relationship established here. Perhaps the point here is that Barney’s = New York. Look at the shoes department on Barney’s website for styles and prices and I’d have to say this is a fair assumption :)

I see it now.

Although, I’m not sure why the alignment needs to emphasize the N and Y since the word New York is already part of the title. I suppose they just break rules where necessary to achieve an effect, which explains why they lose the space in New York and make it one word.

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