Waddesdon Wine

Waddesdon Manor is the historical country seat of the Rothschild family in the UK and home to Waddesdon Wine, the official distributor for the Rothschild collection of wines. The identity, designed by London-based Paul Belford, included a simple, memorable logo.

Waddesdon Wine logo

Waddesdon Wine logo

Circles that form a stylised bunch of grapes isn’t new, but when the name of the brand begins with a ‘w’, and when the aim is to balance the tradition associated with Rothschild wines with a more modern approach to the wine business, the grape-like monogram is an ideal fit.

Waddesdon Wine packaging

Packaging was created for Château Lafite and Château Mouton Rothschild, with each bottle wrapped in distinctive vintage maps of the respective vineyards.

Waddesdon Wine packaging

Waddesdon Wine packaging

Waddesdon Wine packaging

Waddesdon Wine packaging

A set of A5 cards was also designed, for printing on thick cotton stock with the logo punched out so it can be read on both sides.

Waddesdon Wine logo

Waddesdon Wine logo

View more from the Paul Belford team.

3 responses

  1. Less enthralled about the packaging, but the identity program and stationery are simply exquisite. Kudos to the design team. By the way, where one might see grapes, I see racked wine!

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