Warner Bros logoFrom Hitchcock’s Stage Fright, 1950.

Warner Bros logo by Saul BassFrom Enter the Dragon, 1973, designed by Saul Bass.

Warner Bros logo from Who's That GirlFrom Who’s That Girl, 1987.

Literally hundreds more on the Warner Bros logo page, by Christian Annyas.

Partial to a bit of Bass.

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February 26, 2014

Comments

I’m not a fan of Bass’s logo work. It was very corporate and stern. It was so different to his film titles and posters which were such a delight. I much prefer the old shield WB ones which are far more emotive for me and evoke memories of great movies and cartoons. The latest versions where the logo adapt for the movies are great. It feels less corporate and more about a company that loves entertainment and creativity. In actual fact, the non Saul Bass logo’s feel more like the Saul Bass that did the film titles.

It’s funny, Lee, I’ve probably seen just a handful of shows where the Bass symbol appeared, yet thousands that showed the WB monogram (I loved Looney Tunes when I was a kid). But the Bass design seems strangely just as familiar. I don’t know. Maybe I watched more than I remember with the Bass work.

The Bass logo definitely served it’s purpose in the 1970’s and 1980’s. Warner Communications had book publishing and a host of music labels under it’s umbrella. It needed something simple that would fit on paperback spines as well as cassette and 8-track packaging. The fact that Warner Brothers Records was a stand alone music label (old shield and WB used) made having a “corporate” logo a necessity to avoid confusion.

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