This simple type primer uses letters in a single typeface to achieve surprising results — motion and narrative, emotion and humour.

Watching Words Move

Watching Words Move

Watching Words Move

More spreads on the CG&H website.

Reminded me of johnson banks’ Mouse logo from these logos using negative space.

Mouse logo

Watching Words Move is a fun little book from two of the world’s most renowned graphic designers, showing how the appearance of a word can define the meaning.

A simple 2006 reproduction of the original includes thoughts by designers such as George Lois, April Greiman, Steve Heller, and Kit Hinrichs, who add their thoughts on the lasting impact of this type book.

Watching Words Move can be picked up on /


My tutor at College (Malcom Swatridge, one of the funders of The Partners) set a similar project to us. We had to hand render everything.

It was a great project. I have always been a fan of Robert Brownjohn. If you don’t know of him, look him up! His work on film titles was especially good. He did Goldfinger and From Russia with Love.

Nice, David, thank you for the post.

This sheds light on the intuitive nature designers have with typography. This is often the type of thing that stays on the far right corner of the art board never makes to . It’s becoming far too much to see hobbyists creating — what they claim to be are — ‘logos’ from this type of experimentation.

Anyway, always nice to see the great classic work of Chermayeff, Geismar and Brownjohn.

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