Type image sleep

Mentioned alongside was the 1962 experimental type booklet watching words move, by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn. It was a new one for me so I searched a bit more and found some spreads.

Watching Words Move

Watching Words Move

Watching Words Move

First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humour.

There are a few more images on Rebecca Woodcock’s blog.

Reminded me of johnson banks’ Mouse logo from the negative space compilation.

Mouse logo

But my point is…

Watching Words Move

Looks excellent, and shows how a definition can be contained within the appearance of a word itself.

watching words move can be bought here:

on Amazon.com
on Amazon.co.uk


My tutor at College (Malcom Swatridge, one of the funders of The Partners) set a similar project to us. We had to hand render everything.

It was a great project. I have always been a fan of Robert Brownjohn. If you don’t know of him, look him up! His work on film titles was especially good. He did Goldfinger and From Russia with Love.

Nice, David, thank you for the post.

This sheds light on the intuitive nature designers have with typography. This is often the type of thing that stays on the far right corner of the art board never makes to Logo_final-Final.ai . It’s becoming far too much to see hobbyists creating — what they claim to be are — ‘logos’ from this type of experimentation.

Anyway, always nice to see the great classic work of Chermayeff, Geismar and Brownjohn.

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