Watercube is a “fountain consultancy firm” in Italy’s northeastern city of Vicenza. Their goal is “to combine the creativity and engineering required in water control to give shape to the unpredictable.”

Watercube logo

Turin-based Quattrolinee was tasked with designing the Watercube logo and identity, and the result is perhaps the most appropriate use of the halftone pattern I’ve seen in a logo, presented to mimic a type of water feature that most of us are familiar with, such as the one below at the Ara Pacis Museum in Rome.

Watercube logo

Watercube logo

Watercube logo

Watercube logo

Watercube logo

Watercube logo

Watercube logo

Watercube logo

Watercube logo

A closer look at the Watercube company book, with a bit of print spec on FPO.

Watercube logo

Watercube logo

See more from the Quattrolinee design studio, previously featured on Identity Designed with their work for Mercato Piazza Foroni.

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October 27, 2015

Comments

So fun! Love the gif. A little disappointed by the black and white color scheme, but I can’t deny that it still works, albeit a little *serious* for fountains in my opinion.

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