From time to time a logo comes along that gets people talking. More often than not, it’s because the design’s contentious, and has some designers bent out of shape about the studio, or the money involved. In their defence, studios responsible for contentious designs might say the publicity gained simply adds to the effectiveness and memorability. But do you want to be remembered for a logo that receives more bad remarks than good?
Here are a few logos that surfaced this past year, ones that got the profession talking.
What others are saying about Italy’s logo:
London 2012 logo
We’ve not seen the last of the London 2012 logo, designed by Wolff Olins, considering it’s another four years until the event. When first revealed, the TV ad campaign caused some people to have epileptic fits — not helping the Olympic Committee’s cause, but not all designers are speaking out against this one. Can you see the positives? Has the negative publicity lead to greater memorability? Is there such a thing as negative publicity?
What others are saying about the London 2012 logo:
- London, How do I Hate Thee? Let me Count the Ways, 1, 2… 2012
- Change the London 2012 logo
- Olympic chiefs under fire for ‘puerile’ logo
- Olympic logo triggers epilepsy
Animal Planet logo
Whilst only changing their logo for US-based audiences, the British design firm Dunning Eley Jones has conjured the Animal Planet a strange looking design that appears awkward and squeezed together. I have an idea what the designers wanted to portray, but I don’t think the finished logo meets the initial concept at all. International rollout of the new logo is expected this summer.
Armin at Brand New initiated an interesting discussion about this one: new Animal Planet logo on Brand New. One comment, from Danny Tanner, is picked out and quoted below:
“The signature seems conceptually sound. Wild unorganized, chiseled, sharp, and unpredictable. Kinda like what would happen if you put ten monkeys in your apartment and then left for the day.
“Formally it leaves a lot to be desired.”
— DANNY TANNER
What others are saying about the Animal Planet logo:
- ‘Animal Planet’ bares its feral side
- Animals gone Wild… Sort of
- Dunning Eley Jones creates new identity for Animal Planet
Wacom’s new logo was created by Wolff Olins, the same agency who brought us the design for London 2012.
It’s original, I’ll give them that.
What others are saying about Wacom:
Striving to be seen less as a ‘copier’ company, and more as a ‘total solutions’ organisation, Xerox (with Interbrand) redesigned their logo in-line with latest trends. Whether or not there’s no such thing as bad publicity, this is one I’d not want to be associated with. I’d love to see the other designs that were put forward.
What others are saying about the Xerox logo:
When a logo brings attention from an otherwise uninterested crowd, as in some cases above, can it be deemed a success in spite of what many believe to be poor design?
Is there such a thing as bad PR, or is all publicity beneficial?
A particularly relevant post: Is all publicity good publicity?