Wikileaks identity

“There was a world before WikiLeaks and there is one after WikiLeaks. The ‘identity’ should be a projection of that world. There are now other organizations already based on the WikiLeaks model. Some have been started by ex-WikiLeaks associates like Daniel Domscheit-Berg, who initiated

“Clearly there is work to do in terms of what sort of organization a whistleblower web site is. Is it a technical switchboard inbetween whistleblower and news media? Is it a go-between NGO that does not promote any political and ideological ends but merely takes care that leaks are exposed? We clearly were attracted to WikiLeaks because of its apparent rationality, its interest in ‘scientific journalism’ that liberates reporters from the straitjacket of press briefings and corporate PR, giving them direct access to files. WikiLeaks as a telephone for change.”

Wikileaks identity

Metahaven (Daniel van der Velden & Vinca Kruk) is a studio for critical graphic design with a focus on identity and branding, based in Amsterdam.


This 60-minute documentary titled WikiRebels is an eye-opener. You should know, however, some of the footage leaked from the war in the middle east is shocking (from the 25-minute point).

WikiLeaks on Twitter.


December 20, 2010


Judging by that shot there they need some serious work on their typesetting, all those words hung out to dry on the ends like that. For shame.

When it comes to post-industrial pomp and circumstance, nothing is surprising. However, I do appreciate the low-angle wide shot – replete with large ideology – above. Very ‘Triumph of the Will’. Unfortunately, it appears from the imagery that poor grammar is merely a symptom of poor judgement.

The creative minds of both the far right and the anarchic left are uniquely susceptible to radicalism. Even when the cause is neither just nor constructive. The Little Red Book was wonderful in the simplicity and singularity of its design for this very reason.

Like George Walker Bush, Mr. Assange simply “doesn’t do detail”. Given all the thought put into this blog and its creative analysis, I must confess that I expected more. Questioning authority and blindly railing against it at the peril of meaningful discourse are vastly different things. I just assumed you’d understand that given your love of Paul Rand.

Shame on you for your subtle glorification and perpetuation of this charlatan and his attempts to build a cult of personality.

I should add that good judgement extends beyond simply what is true or untrue. Personal ethics – much like creative sensibility – requires a vision capable of something greater than a summary judgement for personal satisfaction. Mr. Assange has a long track record of achieving “satisfaction” at the expense of the greater truth.

A complex world requires the ability to discern shades of gray. It isn’t simply about being on the side of “right”. Being outraged by the ugliness of war does not give anyone the moral capital to dimish the peace by sabotaging international diplomacy for petty reasons and more media exposure. That lack of a nuanced understanding has traditionally been the domain of egotists as idolaters. I personally don’t have much use for either.

To be honest, I don’t think logo/design/identity is quite the last thing on the minds of the wikileaks team, content and purpose being much more important.

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