“I’m always looking at contours of objects. Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses. The first thing I did once I got home from the bar was to grab a piece of paper and sketched out my vision. I didn’t want to add too much colour so to not distract from the visual illusion, so the obvious colour choice of green, representing grapes used in the wine making process was an easy choice to make.
“If I were to design this logo again I would possibly spend more time on the type, but maybe the fact that the typeface is so simple helps the icon gain more recognition.”
That’s designer Gareth Hardy talking about his work on the Wine Searcher logo.