“The need for a single universal image for wool quality was the driving force behind the creation of the Woolmark. In 1997, the International Wool Secretariat changed its name to The Woolmark Company to associate its corporate identity more closely with the brand.”
— From Michael Evamy’s Logo
Did you know that the Woolmark symbol can only be used on products made of 100 percent wool? According to a study commissioned by Woolmark owner AWI, less than half of those who recognise the symbol globally know its purpose.
The Woolmark Blend symbol is for products containing a minimum of 50% new wool, and the Woolblend symbol represents products with 30-49% new wool. More info on The Woolmark Company website.
In the words of Ben, “This is one of the best logos in the world. OK? It’s simple, elegant, memorable, complex (looks like wool!) and it works three ways up!”
Thanks for the Merino link, Tjeerd.