That’s what Creative Review and Brand New are asking, prior to dedicating the April issue of the CR magazine to the art of logo design.
I particularly appreciate clever logos, like these, and I’ve always been partial to a spot of negative space.
A favourite five? I’ll have to think. What about you?
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More on how marks like this are made in Logo Design Love, third edition.
Andy Griffiths,
I agree with the Layezee Beds logo, I have always admired the simplicity of that one.
As for my favourite 5! That is a hard one, going to try and figure this out today and repost.
Ladyanita,
http://img.src.ca/2009/11/17/480×270/091117loto-quebec_8.jpg
It’s the logo for the “gambling” and “bets” organization where I come from. Sadly the rest of the brand execution is not as slick.
I was never able to find the designer.
lee newham,
Not a logo, but a brand character: Mr Bibendum. The man made of tyres. He expresses all aspects of the brand, from maps to restaurants.
With many logo’s, it’s not the logo itself, but how it has been used. I don’t think the Coca Cola logo is a great logo, but it’s a great brand. Nike has become a classic through exposure. Compared to the examples shown by David, hardly any large corporate identities get even close. I loved the Australian Yoga logo, well, all of them really, except the Brand union one.
Simon,
I think my favourite logos are Atari, BMW Mini, Virgin, Tic Tac and Lego.
…now you’ve got me thinking about my least favourite logos as well!
jp,
Top 5, tough but I’ll go with the best 5 sports logos In no order:
Milwaukee Brewers logo http://www.sportslogos.net/logo.php?id=6187
New Jersey Devils logo http://www.sportslogos.net/logo.php?id=127
St. Louis Cardinals logo http://www.sportslogos.net/logo.php?id=278k6gaei4dg6aveozm1q9yeg
New York Yankees logo http://www.sportslogos.net/logo.php?id=7204
Denver Broncos logo http://www.sportslogos.net/logo.php?id=bxhdl84fewwbp943ymqmfepke
Mariano,
Apple
Nike
Chase
Adidas
Underground
Hard decision…
Kim Phillips,
Nike, Apple, Coca-Cola, Banana Republic (the first time), Target. Not a retail brand but: [link removed due to use of URL shortener]
satori,
CHICAGO BULLS
Josh Campbell,
I may be a homer but the St. Louis Cardinals and Blues logos are great as far as sports teams go. I also apreciate the FedEX, Harley Davidson, and the old Comedy Central logos.
Dawid,
Favourite five:
– Unilever,
– Armani Exchange,
– WWF,
– New Balance,
– too many…
Robin Percyz,
everlast
bravo
mercedes benz
robin
Billy Holm,
I have two swedish favourites: “ICA” and “Vattenfall” I like the clean timeless look and then there’s Volkswagen, Statoil (Norwegian gas stations) and Nike… And there’s so many more…
Henrique Athayde,
I like clever logos too. I think that a designer must always pursuit a strong concept to hold the brand inside the logo.
But I like to analyze the whole context. Not only the logo design, but the full brand identity project.
Will be hard to choose!
Matthew,
I love the fedex logo! something about it that is funky!
Bernadette Jiwa,
Hi David,
Thanks for the run of thought provoking posts.
Do you think it’s possible to love a logo without loving the interaction you have with the brand first?
We can all appreciate beautiful and well executed design but the logos and brands we take to our hearts are the ones we have an emotional connection with.
Frederich Batchelor,
FedEx
Adidas Original
Nike
VW
Andrew Siminoff,
Apple
RockShox
Quiksilver
Roxy
Independent
76
McDonalds
Alex Rob,
definitely… APPLE
Sigmund Werthers,
I like Smart logos, Logos that are made out of passion, Logos that won international awards, for this means that it was well exposed to a variety of different professional people, and well appreciated. I like some famous logos, but some other famous logos make me so angry for they are everything but logos. Like Nike, Apple, FedEx, these are good logos.
I like some not so famous logos, because they were simply well done!
John,
My all time personal favorite is the International Harvester logo.
pat taylor,
CBS
Target
Mother&Child
Avant Garde (Mag. logo)
Apple
Yuriy Zaremba,
Based on peoples comments so far it seems like opinions are based more from satisfaction with the company brands than from the logo form.