“After 3,981 emails from 2,017 different people produced 4,445 slogans and 956 different images from 45 countries, the Zambian Tourism team, with the help of a number of marketing professionals, chose the shortlist of 5 slogans and 5 logos. Over the last week the judges from around the world and of course from within Zambia have voted and two clear winners have been chosen.”
Here are the five shortlisted logos from a total of 956 designs.
And here’s the winning logo by Michel Scarantino.
The winning slogan by Kelly Geoghegan is…
“Discover Zambia, Experience Africa.”
The contest terms and conditions state, “It is not guaranteed that the winning slogan/logo will be used for Zambia’s tourism marketing,” although an adaptation of the logo is currently in use on the Zambia Tourism website, with the original shown on Zambia Tourism’s Facebook page.
The winning logo variation (below).