“There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
— Tom Geismar, Chermayeff & Geismar & Haviv
Amazon.com / .co.uk / .ca
Waterstones
Barnes & Noble
Pearson (Peachpit)
Completely updated and expanded, the second edition contains more of just about everything that made the first edition so popular: more case studies, sketches, logos, tips for working with clients, insider stories, and more practical information for getting the job and getting it done right.
You’ll be shown how to develop an iconic logo and visual identity from start to finish, using client case studies from renowned designers. In the process, discover how to create effective briefs, generate ideas, charge for your work, and collaborate with clients, all explained using the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and more.
“A comprehensive survey of the logo design process. Easy to read, and lovely to hold. The personal, conversational tone on David’s blog bleeds right over to the book. Warm yet consummately professional. If you want to design logos and brand identities, there is no better book.”
— Douglas Bonneville
“Not only is it beautiful to thumb through, it provides clear and meaningful information to help make any designer better at logo design. Definitely recommended, and worth far more than the asking price.”
— Jordan Butler
“The design world is better off for this book.”
— Ben Terrett
Paperback: 240 pages
ISBN: 9780321985200
In 13 languages
Amazon.com / .co.uk / .ca
Waterstones
Barnes & Noble
Pearson (Peachpit)
