Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo1973
A collection of identity style guides from around the world
Hobo signs and symbols“What makes the best work stand out is still the thinking, the originality, and the craft.”
Dali’s Chupa Chups logoSalvador Dalí, 1969
The story of the Coca-Cola logoFrank Mason Robinson, 1886
NeXT logo by Paul Rand1986
The Guinness harp: a mark of Irish heritage and identity1876
Behind the Volvo logo1930
The Canada wordmarkJim Donoahue, 1965“Designing is something you have to do for love.”
The extinction symbolESP, 2011
Unilever icons explainedMiles Newlyn and Wolff Olins, 2004
Behind the innocent logoDeepend, 1999
The symbol for the acid house generationHarvey Ball, 1963
Kodak logo evolutionOgilvy's Brand Integration Group, 2006
Do good logos need to look good?
Amnesty InternationalDiana Redhouse, 1963
Adrian Frutiger logos, 60s–70s
Paul Rand’s Ford presentation1966
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
With contributions from
- Chermayeff & Geismar & Haviv
- Pentagram
- Johnson Banks
- Landor
- Moving Brands
- MetaDesign
- Dutchscot
- UnderConsideration
- SomeOne
and more than 60 others
Inside the third edition
Latest
Newsletter
On logos, visual identities and creative resources. Every month or two.
No spam. Unsubscribe at any time. More about the newsletter
From the archive
The story of the NBA logo
Siegel+Gale, 1969
Ghostbusters
Brent Boates and Michael Gross, 1984
The oldest registered trademarks
1876
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
The Microsoft logo
2012
The history of the MGM lions
Howard Dietz, 1924
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
Ace Frehley on the Kiss logo
1973
World Wildlife Fund logo
Peter Scott, 1961
British Airways logo evolution
Newell & Sorrell, 1997