Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
The oldest registered trademarks
1876
Hobo signs and symbols
Ghostbusters
Brent Boates and Michael Gross, 1984
The Guinness harp: a mark of Irish heritage and identity
1876
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
The Microsoft logo
2012
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in thirteen languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Shell logo evolution
Raymond Loewy, 1971
Logorama, the movie
H5
FIFA World Cup logos
Origins of the Mitsubishi emblem
Yataro Iwasaki
Birds of a feather…
The Pixar logo and the hopping desk lamp
1986
The Montblanc star
1913
Batman symbol evolution
The work of Stefan Kanchev
Stefan Kanchev
Rob Janoff on his logo for Apple
Rob Janoff, 1977
Evolution of the LEGO logo
1973
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
Mastercard simplified
Pentagram, 2016
The Woolmark logo, 100% wool
Francesco Saroglia, 1964
Logobook archives the finest old and new logos