Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
Hobo signs and symbols
The oldest registered trademarks
1876
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
A collection of identity style guides from around the world
Behind the Volvo logo
1930
The Guinness harp: a mark of Irish heritage and identity
1876
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Aol.logo
Wolff Olins, 2009
Handwritten logos
The history of the Ferrari logo
1932
Batman symbol evolution
Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
Henry Dreyfuss, 1972
The extinction symbol
ESP, 2011
Tony’s Chocolonely
Warner Bros
Penguin logo evolution
Edward Young, 1935
Christophe Szpajdel
The Atari logo: behind “the Fuji”
George Opperman, 1973
When logos look alike
World Wildlife Fund logo
Peter Scott, 1961
Starbucks logo evolution
Lippincott, 2011
Minnesota Zoo logo sketches
Lance Wyman, 1981