Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo1973
A collection of identity style guides from around the world
Hobo signs and symbols“Designing is something you have to do for love.”
Dali’s Chupa Chups logoSalvador Dalí, 1969
The story of the Coca-Cola logoFrank Mason Robinson, 1886
NeXT logo by Paul Rand1986
The Guinness harp: a mark of Irish heritage and identity1876
Behind the Volvo logo1930
Minnesota Zoo logo sketchesLance Wyman, 1981“When you are stuck, walk away from the computer and draw. It teaches you how to see.”
The Spirit of EcstasyCharles Sykes, 1911
Origins of the Mitsubishi emblemYataro Iwasaki
Game+Logo
NASA logo evolution: meatball vs wormDanne & Blackburn and James Modarelli, 1959
Soviet logos
Logo Trend Report
Unilever icons explainedMiles Newlyn and Wolff Olins, 2004
FIFA World Cup logos
Paul Rand’s Ford presentation1966
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
With contributions from
- Chermayeff & Geismar & Haviv
- Pentagram
- Johnson Banks
- Landor
- Moving Brands
- MetaDesign
- Dutchscot
- UnderConsideration
- SomeOne
and more than 60 others
Inside the third edition
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From the archive
The story of the NBA logo
Siegel+Gale, 1969
Ghostbusters
Brent Boates and Michael Gross, 1984
The oldest registered trademarks
1876
The Microsoft logo
2012
The history of the MGM lions
Howard Dietz, 1924
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
The Canada wordmark
Jim Donoahue, 1965
Amnesty International
Diana Redhouse, 1963
Kodak logo evolution
Ogilvy's Brand Integration Group, 2006
World Wildlife Fund logo
Peter Scott, 1961