Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
A collection of identity style guides from around the world
NeXT logo by Paul Rand
1986
Dali’s Chupa Chups logo
Salvador Dalí, 1969
Hobo signs and symbols
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
The story of the NBA logo
Siegel+Gale, 1969
The Guinness harp: a mark of Irish heritage and identity
1876
eBay in corporate standardisation
Lippincott, 2012
Behind the Volvo logo
1930
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
The extinction symbol
ESP, 2011
Word as Image
Ji Lee
Red Cross logo
Henri Dunant, 1863
The oldest registered trademarks
1876
Mastercard simplified
Pentagram, 2016
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
The yin yang symbol
Unilever icons explained
Miles Newlyn and Wolff Olins, 2004
Logos from the 50s and 60s
Airbnb’s Bélo
DesignStudio, 2014
All about Paul Rand
Jägermeister and Saint Hubertus
Game+Logo
Armin Hofmann
BBC logo evolution
Lambie-Nairn, 1997