Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
A collection of identity style guides from around the world
Dali’s Chupa Chups logo
Salvador Dalí, 1969
Hobo signs and symbols
NeXT logo by Paul Rand
1986
The story of the NBA logo
Siegel+Gale, 1969
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
The birth of the Michelin Man
O'Galop, 1898
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
An interview with Sagi Haviv
How Paul Rand presented logos to clients
Shell logo evolution
Raymond Loewy, 1971
Behind the Subway logo
1968
All about Paul Rand
Ace Frehley on the Kiss logo
1973
Obama logo ideas that weren’t chosen
Sender LLC, 2008
Origins of the Mitsubishi emblem
Yataro Iwasaki
The Microsoft logo
2012
Minnesota Zoo logo sketches
Lance Wyman, 1981
Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
Henry Dreyfuss, 1972
Logo Modernism
Do good logos need to look good?
Word as Image
Ji Lee
Logos from the 50s and 60s