On logos and brand identity design.

Chermayeff Geismar Haviv, Standards Manual

Identity: Chermayeff & Geismar & Haviv, by Standards Manual
Adrian Frutiger

Adrian Frutiger logos, 1960s–70s
Paul Rand client logo presentation

How Paul Rand presented logos to clients
Mark Spencer forensic botanist logo

Mark Spencer, forensic botanist
Pixar lamp statue

The Pixar logo and the hopping desk lamp
Garden Lighting Company logo

Marked with thought
Cruz Novillo logo book

Cruz Novillo: Logos
Cochon Dingue signage

HOW Logo Awards winners
Moonpig van

Moonpig ditches the space pig after 17 years
Target logo from memory

Famous logos drawn from memory
Belfast logo

New Belfast logo and the typical tabloid response
FireSigns book, Steven Skaggs

FireSigns: a semiotic theory for graphic design
John & Jane logo

John&Jane
SZDC logo

SŽDC by Studio Marvil
Waddesdon Wine packaging

Waddesdon Wine