Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo1973
A collection of identity style guides from around the world
Dali’s Chupa Chups logoSalvador Dalí, 1969“Logos are funny things. At first they are just designs on paper. Eventually they come to embody all the qualities of the organization they represent.”
The story of the Coca-Cola logoFrank Mason Robinson, 1886
Hobo signs and symbols
The Guinness harp: a mark of Irish heritage and identity1876
Behind the Volvo logo1930
The story of the NBA logoSiegel+Gale, 1969
NeXT logo by Paul Rand1986“What you take away is just as important as what you keep.”
Amnesty InternationalDiana Redhouse, 1963
Lance Wyman
NASA logo evolution: meatball vs wormDanne & Blackburn and James Modarelli, 1959
Game+Logo
Batman symbol evolution
Logobook archives the finest old and new logos
The symbol for the acid house generationHarvey Ball, 1963
Symbol Sourcebook: An Authoritative Guide to International Graphic SymbolsHenry Dreyfuss, 1972
The history of the MGM lionsHoward Dietz, 1924
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
With contributions from
- Chermayeff & Geismar & Haviv
- Pentagram
- Johnson Banks
- Landor
- Moving Brands
- MetaDesign
- Dutchscot
- UnderConsideration
- SomeOne
and more than 60 others
Inside the third edition
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From the archive
The oldest registered trademarks
1876
Ghostbusters
Brent Boates and Michael Gross, 1984
The Microsoft logo
2012
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
The Canada wordmark
Jim Donoahue, 1965
Unilever icons explained
Miles Newlyn and Wolff Olins, 2004
Ace Frehley on the Kiss logo
1973
Kodak logo evolution
Ogilvy's Brand Integration Group, 2006
World Wildlife Fund logo
Peter Scott, 1961
British Airways logo evolution
Newell & Sorrell, 1997