Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
Dali’s Chupa Chups logo
Salvador Dalí, 1969
A collection of identity style guides from around the world
Hobo signs and symbols
The story of the NBA logo
Siegel+Gale, 1969
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
Behind the Volvo logo
1930
The birth of the Michelin Man
O'Galop, 1898
The oldest registered trademarks
1876
The Guinness harp: a mark of Irish heritage and identity
1876
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Origins of the Mitsubishi emblem
Yataro Iwasaki
Famous logos drawn from memory
NeXT logo by Paul Rand
1986
TrademarkVision uses image recognition to search for similar trademarks
The Atari logo: behind “the Fuji”
George Opperman, 1973
eBay in corporate standardisation
Lippincott, 2012
Rob Janoff on his logo for Apple
1977
Starbucks logo evolution
Lippincott, 2011
World Wildlife Fund logo
Peter Scott, 1961
Braun logo evolution
Wolfgang Schmittel, 1952
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
Amnesty International
Diana Redhouse, 1963
Logorama, the movie
H5
Mercedes-Benz logo evolution
1909
Lance Wyman