Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
NeXT logo by Paul Rand
1986
A collection of identity style guides from around the world
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Hobo signs and symbols
The story of the NBA logo
Siegel+Gale, 1969
The Guinness harp: a mark of Irish heritage and identity
1876
Behind the Volvo logo
1930
The birth of the Michelin Man
O'Galop, 1898
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
The history of the Ferrari logo
1932
Behind the Subway logo
1968
Origins of the Mitsubishi emblem
Yataro Iwasaki
3 letters, 48 hours, 1 logo
Anthony Guy Bost, 1980
Word as Image
Ji Lee
A negative space odyssey
Kodak logo evolution
Ogilvy's Brand Integration Group, 2006
CN logo evolution
Allan Fleming, 1960
The history of the MGM lions
Howard Dietz, 1924
All about Paul Rand
The yin yang symbol
Shell logo evolution
Raymond Loewy, 1971
The origins of Red Bull
Famous logos in Comic Sans
Adrian Frutiger logos, 60s–70s