Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
A collection of identity style guides from around the world
Hobo signs and symbols
Dali’s Chupa Chups logo
Salvador Dalí, 1969
NeXT logo by Paul Rand
1986
The story of the NBA logo
Siegel+Gale, 1969
The birth of the Michelin Man
O'Galop, 1898
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Stedelijk Museum
Mevis & Van Deursen
The Spirit of Ecstasy
Charles Sykes, 1911
“The Golden Combover”
FutureBrand
The Bayer Cross, “your guarantee of purity.”
1904
Beko gets an update
Chermayeff & Geismar & Haviv, 2014
Logobook archives the finest old and new logos
Do good logos need to look good?
Aphex Twin
Paul Nicholson, 1991
Obama logo ideas that weren’t chosen
Sender LLC, 2008
Word as Image
Ji Lee
British Airways logo evolution
Newell & Sorrell, 1997
Batman symbol evolution
The origins of Red Bull
Origins of the Mitsubishi emblem
Yataro Iwasaki
Red Cross logo
Henri Dunant, 1863