Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
A collection of identity style guides from around the world
Hobo signs and symbols
NeXT logo by Paul Rand
1986
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
The birth of the Michelin Man
O'Galop, 1898
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
BBC logo evolution
Lambie-Nairn, 1997
Unilever icons explained
Miles Newlyn and Wolff Olins, 2004
Branding Peru
FutureBrand, 2011
An interview with Sagi Haviv
Mastercard simplified
Pentagram, 2016
Logorama, the movie
H5
A language without letters, by Japanese graphic designer Yukio Ota
The Atari logo: behind “the Fuji”
George Opperman, 1973
All about Paul Rand
When logos look alike
World Wildlife Fund logo
Peter Scott, 1961
The oldest registered trademarks
1876
A history of the Hollywood sign
1923
Logobook archives the finest old and new logos
Thoughts on the Pepsi rebrand
2008