Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Evolution of the LEGO logo
1973
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
The oldest registered trademarks
1876
Hobo signs and symbols
Ghostbusters
Brent Boates and Michael Gross, 1984
The Guinness harp: a mark of Irish heritage and identity
1876
Behind the Volvo logo
1930
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in more than ten languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Logos from the 50s and 60s
Amnesty International
Diana Redhouse, 1963
The history of the Ferrari logo
1932
The yin yang symbol
Adrian Frutiger logos, 60s–70s
Adrian Frutiger
An interview with Sagi Haviv
Sagi Haviv
The history of the MGM lions
Howard Dietz, 1924
The “wheelchair” symbol gets an update
Accessible Icon Project, 2014
The birth of the Michelin Man
O'Galop, 1898
3 letters, 48 hours, 1 logo
Anthony Guy Bost, 1980
CN logo evolution
Allan Fleming, 1960
Red Cross logo
Henri Dunant, 1863
Some of the best logos are obvious.
Wegmans logo refresh
2008
Famous logos drawn from memory