On logos and visual identity design

Swan Vestas John Vingoe

Reimagining the Swan Vestas logo
Goodyear logo old

Goodyear’s iconic Wingfoot
Las Vegas sign Betty Willis, 1998

Welcome to Fabulous Las Vegas
Logo Design Idea Book

The Logo Design Idea Book
Sushi Daily

Sushi Daily
Architectural Logos book

Architectural Logos, from Counter-Print
Extinction symbol

The extinction symbol
Symbol Sourcebook

Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
Bandido Coffee logo

Marked with thought #2
Logo World Symbol Festival

The World Symbol Festival, 1994
LogoArchive #1

LogoArchive #1
Hobo signs and symbols

Hobo signs and symbols
Chermayeff Geismar Haviv, Standards Manual

Identity: Chermayeff & Geismar & Haviv, by Standards Manual
Adrian Frutiger

Adrian Frutiger logos, 1960s–70s
Paul Rand client logo presentation

How Paul Rand presented logos to clients