“I designed the Canada logo while working at MacLaren Advertising on a campaign for the Canadian Government Travel Bureau. Other government departments began to use the logo and, eventually, the Government adopted it as their official logo.”
— Jim Donoahue
Update: Jim kindly replied, “The logo typeface is a modified Baskerville. I always found parts of each letter too thin, so, in this case, I thickened the thin strokes.”
Signage by artsigns.