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Manuals 1. Design & Identity Guidelines.

The first comprehensive study of corporate identity design manuals, featuring 21 examples from the 1960s to early 1980s — the "golden era" of identity design.

Manuals

The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel.

“All of the manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.”

Foreword by Massimo Vignelli and texts from Adrian Shaughnessy, NASA designer Richard Danne, Greg D’Onofrio and Patricia Belen (Display), Armin Vit (UnderConsideration), Sean Perkins (North) and John Lloyd.

Manuals

Sarah Schrauwen, one of the book’s editors, talked to designboom.

“We all thought that identity manuals from the 1960s to early 1980s would be a niche subject for a book, desired only by a certain kind of graphic design studio involved in identity design, and hardcore identity enthusiasts. Instead, Manuals 1 has turned out to be Unit Editions’ best selling publication so far!”

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Editors: Tony Brook, Adrian Shaughnessy, Sarah Schrauwen
Design: Spin
Pages: 432
Size: 260 × 310mm
Format: Hardback with wrap
Price: £75

Available from www.uniteditions.com, you can read an excerpt from Adrian Shaughnessy on typetoken.

Related: Brand identity style guides from around the world.

More on how marks like this are made in Logo Design Love, third edition.

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4 comments

Chris Mulligan,

Such a beautiful book!

Reply

David Ssengendo,

I’ve been looking for such a book!

Reply

Jon,

David, do these books contain the original design manuals at full size as they actually appeared, or do they mainly feature pages from them as smaller illustrations surronded by a new text narrative (a bit like the penultimate photo in your sequence above)?

Reply

David Airey,

I think it’s a mixture throughout, Jon. I haven’t got a copy yet so can’t say for sure.

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