The book
Logo Design Love: A Guide to Creating Iconic Brand Marks (Third Edition)
The full logo process, from the first conversation with a client to the final presentation. Revised for 2026 with new case studies, and practical advice on pricing, feedback and building an identity beyond the logo.
Buy the book Read a free chapter (PDF)
- Publisher
- New Riders, an imprint of Peachpit, 2026
- Format
- Paperback, 224 pages
- ISBN
- 978-0-13-547675-8
What's new
The second edition came out in 2014. I’ve learned a lot since, and around 40 percent of this edition is new. New case studies throughout, chosen to show the process at its best. The text is rewritten throughout, reflecting what more than a decade of client work has taught me. The result is a tighter, more useful book.
Where to buy
Contents
-
Part 1The importance of visual identity design
- 01We're surrounded
- 02It's the stories we tell
- 03Elements of iconic design
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Part 2The process of design
- 04Foundation first
- 05Balancing risk and vision in a redesign
- 06Pricing design
- 07The language of marks
- 08The art of the conversation
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Part 3Moving forward
- 09Staying motivated
- 10Your questions answered
- 1131 practical logo design tips
- 12Beyond the logo
Read a chapter free
From the third edition. PDF.
In others’ words
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“If you have any interest in logo design this is the best guide out there.”
“The design world is better off for this book.”
Translations
Earlier editions are published in more than ten languages.
Also by David Airey
Identity Designed (2019) and Identity Designed: The Process (2024). See all books
