“There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
— Tom Geismar, AIGA medalist
Completely updated and expanded, the second edition contains more of just about everything that made the first edition so popular: more case studies, sketches, logos, tips for working with clients, insider stories, and more practical information for getting the job and getting it done right.
You’ll be shown how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, discover how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients, all explained using the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
Paperback: 240 pages
In 12 languages