“Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.”
Quoted from eBay’s announcement page.
Designed by Lippincott, the new eBay logo (below) will appear in advertising campaigns from the middle of October.
The previous design (below) was by Elissa Davis and was her first job as a designer for CKS Partners in California.
“I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay. The overlapping colours were designed to convey the sense of community on eBay.”
Quoted from Creative Review.
“The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.”
— Devin Wenig, President, eBay
The old wordmark had much more character, so it’s a shame to see that distinction lost, even if its website placement always seemed like an afterthought — squashed up in the corner, no room to breath. But as a company with such a unique name and palette I can’t imagine the change will have a negative affect. The update is more typically representative of an established organisation, rather than a quirky startup. That’ll probably please the shareholders.