“There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
— Tom Geismar, Chermayeff & Geismar & Haviv
Amazon.com / .co.uk / .ca
Waterstones
Barnes & Noble
Pearson (Peachpit)
Available in thirteen languages and on the reading lists of design courses around the world, Logo Design Love returns in a fully revised third edition — with new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape.
With a focus on real-world application, identity designer David Airey walks readers through the complete process of crafting a successful logo — from shaping a project brief to presenting final work with confidence. Inside, you’ll find practical guidance on idea generation, pricing, and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.
The book features work from acclaimed designers and studios including Pentagram, DutchScot, MetaDesign, Chermayeff & Geismar & Haviv, Moving Brands, and Bedow — sharing the creative thinking behind a wide range of identity projects, from globally recognised brands to lesser-known but equally considered work.
In the third edition of Logo Design Love you’ll learn:
- Why logos matter, and how they shape the way we experience brands
- How storytelling, strategy, and simplicity work together in iconic design
- What to consider when creating a new mark or refreshing an existing one
- How to price your work and communicate its value to clients
- How to navigate client conversations, from first meeting to final presentation
- Ways to stay motivated, manage feedback, and grow your confidence as a designer
- What it takes to build an identity system that goes beyond the logo
Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.
“A comprehensive survey of the logo design process. Easy to read, and lovely to hold. The personal, conversational tone on David’s blog bleeds right over to the book. Warm yet consummately professional. If you want to design logos and brand identities, there is no better book.”
— Douglas Bonneville
“Not only is it beautiful to thumb through, it provides clear and meaningful information to help make any designer better at logo design. Definitely recommended, and worth far more than the asking price.”
— Jordan Butler
“The design world is better off for this book.”
— Ben Terrett
Paperback: 224 pages
ISBN: 9780135476758
Amazon.com / .co.uk / .ca
Waterstones
Barnes & Noble
Pearson (Peachpit)
