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Contentious

Redesigns that divided opinion. 47 posts.

BP logo gets a makeover Landor, 2000

Aol.logo Wolff Olins, 2009

iStock opens can of nasty worms

Love Irish Food could lose millions 2009

Love Irish Food, but don’t love the logo 2009

Peter Arnell defends Tropicana rebrand Arnell Group, 2009

Thoughts on the Pepsi rebrand 2008