Collection
Contentious
Redesigns that divided opinion. 47 posts.
The World Games logo
John Fairley, 2024
Belfast’s 2017 logo and the tabloid response
McCadden, 2017
On the Hillary Clinton logo
Michael Bierut, 2015
Brentford FC crest redesign
Article, 2016
Logos of companies that test on animals
Hillary Clinton’s campaign logo
Michael Bierut, 2015
The “wheelchair” symbol gets an update
Accessible Icon Project, 2014
Airbnb introduces “the Bélo”
DesignStudio, 2014
SFA logo axed a few days after launch
Carlberg/Richards, 2014
Milton Glaser on the Florence logo
Milton Glaser, 2014
A fluke accident. Clearly.
2013
International Symbol of Access
Susanne Koefoed, 1968
Unbranded cigarettes perceived as less satisfying
“The Golden Combover”
FutureBrand
University of California
2012
Apple logo insults Russian Orthodox Christians
Australian court OKs cigarette logo ban
What is spec work?
Olympic logo a day
I Love NY logo set for makeover
Milton Glaser, 1977