Here’s the accompanying promotional video. The design’s still fresh, and although my editing skills aren’t anywhere near as good, the video’s a bit jumpy for my taste.
Swisscom sketches
There’s something about logo sketches I find much more interesting than the polished, digitised outcome. These are from Moving Brands‘ 2008 project for Swisscom.
Comments
I am with you – Sketches always seem to carry more energy than the polished designs. Kinda wish a rough sketch logo worked just as well for branding, with those stray lines, spills etc. By the way, I really like using watercolours in the design process. I will make sure to put it to use.
Thanks for sharing.
I am absolutely in awe of the extensive process Moving Brands goes into. Sometimes the visual result doesn’t always reflect the time and energy spent but I feel that this particular project does.